France’s financial regulator, the Autorité des marchés financiers (AMF), has imposed financial penalties and professional bans on Kerdiz Finance et Conseil and its former executives for multiple regulatory breaches.
In its decision dated April 1, 2026, the AMF’s sanctions committee fined the firm €300,000. Its directors at the time of the violations, Anthony Finck and Marc Peuvrier, were each fined €75,000. All sanctions are accompanied by a five-year ban on operating as financial investment advisers.
The case relates to misconduct between January 2020 and June 2023. The regulator found that Kerdiz Finance misrepresented its regulatory status, allowing itself to be presented as an authorised investment services provider despite lacking the necessary approval. The firm also incorrectly claimed to a potential intermediary that it had received authorisation from the AMF to market financial products linked to Vivat Multitalent.
The sanctions committee further determined that the firm failed to properly identify and manage conflicts of interest, particularly in relation to its commercial and capital ties with the Vivat Multitalent group. It also did not implement adequate safeguards предусмотренные its own procedures to address such conflicts.
In relation to Vivat Multitalent investment offerings, the AMF concluded that Kerdiz Finance did not comply with product governance requirements designed to protect investors. The firm failed to gather sufficient information to properly understand the products it was recommending and did not apply the controls set out in its internal procedures.
The regulator also found that the company exceeded the limits of its authorised activities and failed to act with the necessary competence and diligence in the best interests of its clients. This included recommending securities issued by several Multitalent entities without verifying whether key safeguards, such as the appointment of a management company and a custodian, were in place. These products were also prohibited from being marketed in France at the time.
Additionally, Kerdiz Finance conducted a marketing campaign for the “Guyane Agricole” investment scheme, which involved high-risk agricultural investments in French Guiana, despite the elevated risk of losses exceeding the initial capital invested.
The AMF also identified shortcomings in the firm’s anti-money laundering and counter-terrorist financing controls, as well as a lack of cooperation with regulatory oversight.
The sanctions committee held that most of the violations were attributable to both executives, with certain exceptions concerning findings not formally notified to Anthony Finck. The decision remains subject to appeal.